Talking about search engine optimization most guides would note the basics of SEO which will enable you to get your website somewhere in the middle of search results.
However, comprehensive Search SEO is applied with the aim to improve your site ranking and get the most out of the content and overall online presence of your business or company.
What is this Search SEO guide for?
If you are a website owner with aim to promote, monetize and make a profit from your website and other online contents you provide, then this article is meant for you.
As an online presence owner your aim is to grow your business, but the truth is you cannot be both a successful business owner and a SEO ninja, and thus we want to share our expertise with you with the aim to help your site rise through rankings.
Traditional SEO vs Search SEO
Traditional search engine optimization (SEO) is all about tweaking your website and making small changes to specific parts of your website which will add-up incremental benefit toward providing overall impact on your website search ranking.
We would presume that you are already familiar with traditional SEO and have applied it to the point where you need more sophisticated methods that will help you further improve your site ranking.
What this means is that your website is already accessible 24/7 through online means, has a number of pages with content relevant to your business niche and a good number of relevant keywords.
We can conclude that the traditional SEO has worked to a point where your site has some search ranking but it is nowhere near the top results, meaning that there is more work to be done.
How can Search SEO advance your search engine optimization?
Considering what we said previously, why is your website not in the top of the search ranking? The answer is relatively simple, you need to improve your site competitiveness, and that is where Search SEO comes in.
We must acknowledge that search engines have evolved further from the traditional SEO and now it is not enough to have relevant content and keywords on your website, but other more complex elements must be taken into consideration.
The elements that your website needs to achieve better Search SEO and improve competitiveness are:
- Outstanding user experience
- Top-notch content that is share-worthy
- Proper content structuring
- Rich snippets (schema markup) to boost SERPs
Note that all of these elements should be a constant work-in-progress because competition will be improving their websites too, so you should use every opportunity you get to further your site too.
User experience and Search SEO
One of the major factors that is often overlooked by website owners is the user experience.
Considering that modern search engines will rate your website UX (user experience) and use this rating in the final search ranking score, you should strongly focus on this element.
The basics of user experience are the accessibility of your website, followed by responsive design, users ability to interact with your website, and the time users spend on consuming individual pages of your website.
Knowing this we can conclude that you should give an easy, efficient, relevant and a pleasing website experience to the user to achieve a high UX rating with search engines.
However, what you need to be able to do this is a deep understanding of your customers, their needs and their wants with your website. The user experience is the bridge to a customer and if you understand them well you will be able to fulfill their needs and expectations.
Top-notch content that is share-worthy
Millions of websites provide online content each day, and yes, it is getting harder to stand-out. How can you stand-out with your website content with so much competition?
The answer is that you have to provide something new, a solution to a customer issue, a comprehensive guide or an article about a specific product or service you provide, and it must provide a fresh and unique perspective to the topic.
Proper content structuring
The topic of content structuring is discussed in one of our articles (Content SEO), and it may be so that you have already been working on this through a blog or a number of elaborate product/service pages.
Whatever the case, keep in mind these guidelines for content structure:
- Simple yet meaningful headline and headings
- Break the article (and paragraphs) into smaller chunks that have headings and subheadings for easier navigation
- Check your content for spelling and grammar
- Use images, charts or infographics
- Provide social sharing buttons
Let’s discuss these elements more in-depth.
Remember that the headline is important as it should give the reader a clear communication for the article content, avoid confusion with a simple and effective one, and make him decide if he will click and read the content.
It can contain numbers, or a year if it is relevant to the content, but it must contain keywords that are relevant. If it is a “guide” or a “how-to” then it can be stated in the headline.
Breaking article paragraphs into smaller ones will improve the readability of the article, while headings and subheadings will improve user navigation, but will also provide you with a “snippet” structure which is appreciated by search engines, compelling them to have your article as an answer to a question.
Grammar errors can be a red flag overall article quality and undermines readability as well as authority of the content on a subject, while users are much less likely to share such content.
Have your content checked with a professional or at least use an automated grammar checker, also to avoid word errors that can lead to loss of important keywords.
Images, charts with relevant information or infographics will improve your content quality and keep visitors engaged with your website. Statistics show that content with appropriate images gets more than 50% higher likes with social media links.
Finally, provide social sharing buttons so that visitors can share content. Users are much more likely to share it with a button click, than they would try to manually copy/paste your content URL.
Rich snippets (schema markup) to boost SERPs
Keep in mind that search engines aim to provide their users with the most relevant answer to a search query, so your website content will get a boost if you format it as rich snippets or schema markup to boost SERPs.
The Rich snippets are a specific type of structured data mark-up that site owners can add to their site HTML.
While this is a topic for a whole article itself, we will mention that there are several ways to implement rich snippets, through a mark-up within a WordPress website and you can use a plugin to do it instead of making these changes manually.
After reading this article we are sure that you have at least a few ideas of how you can work on improving your website competitiveness.
Implementing these changes and improvements into your website content will give it that important extra push that will take it a step further and provide your website with an overall better search ranking.